Vision and Mission

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2023 Duffy Kids

Our Vision

To inspire a love of books in Duffy children so they become adults who inspire a love of reading.


We will achieve our vision by:

  • Creating and enhancing the desire for children to read through book ownership.
  • Reaching out to an ever-widening range of children and communities.
  • Developing our programmes to meet the specific needs and aspirations of our diverse communities.
  • Developing an interlinked network of people and organisations to collaborate on how to best meet the needs of our students and their communities.
  • Constantly keeping our vision, mission and values at ‘top of mind’.

The philosophy behind the programme is simple – to break the cycle of ‘booklessness’.

Kids who can’t read become adults who can’t communicate and that’s a serious disadvantage in a world that operates on the written word.

Annual Performance Report


About Us

Delivering the gift of brand new books to over 100,000 New Zealand children three times a year.