Vision and Mission

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2023 Duffy Kids

Our Vision

To inspire a love of books in Duffy children so they become adults who inspire a love of reading.

Mission

We will achieve our vision by:

  • Creating and enhancing the desire for children to read through book ownership.
  • Reaching out to an ever-widening range of children and communities.
  • Developing our programmes to meet the specific needs and aspirations of our diverse communities.
  • Developing an interlinked network of people and organisations to collaborate on how to best meet the needs of our students and their communities.
  • Constantly keeping our vision, mission and values at ‘top of mind’.

The philosophy behind the programme is simple – to break the cycle of ‘booklessness’.

Kids who can’t read become adults who can’t communicate and that’s a serious disadvantage in a world that operates on the written word.

Annual Performance Report

2024

Annual Performance Report

2023

About Us

Delivering the gift of brand new books to over 100,000 New Zealand children three times a year.